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First Consultation Free...
Today, the smartest internet marketing programs include a budget for paid-for placement ads
geared to appeal to buyers and positioned to appear at the top of the search engines under specific keyword phrases(KWP). Advertisers select the exact text to appear with each
KWP, thus engaging the consumer in ways unheard of just a few years ago. Group 41 manages online advertising budgets ranging in size from a few hundred dollars a month to six-digits a year... Contact us for a free consultation.
Web Site Optimization 
Optimizing a web site for top search engine ranking requires an unique perspective on page design and layout. It also requires an extensive knowledge of ever-changing
search engine requirements. But most of all, it requires an understanding of who your customers are, where they can be found on the internet, and what it will take to get
them to select your site over the competition. Group 41 has been helping companies large and small do business on the internet since 1995... How can we help you?
Search Engine Optimization (SEO)Optimizing means drilling down to find the right subdirectory before submitting a site.
It means selecting the right
page within a site to submit to that very specific subdirectory, and it means repeating that step for each optimized page on the site. AOL, Yahoo, Google and MSN all rely
on directory architecture to organize information. Requesting placement in the wrong sub directory can delay your site being accepted by months. Does your site perk under the right keywords?
Link Association ProgramsThink of Links to and from other web sites as the digital version of word-of-mouth advertising. People trust you
and your site, so they are likely to trust the sites you recommend on your Links Page. It is a long row to hoe, and requires a lot of care and feeding, but, if your business is on the internet to stay, this is a must-have
program. Site Log AnalysisSite logs study and detail the web habits of your visitors. Simply knowing how many visitors came to your site is
not enough. Details need to include where visitors came from, when, how often, what keywords they used, what pages they visited, for how long, what information they took away with them. If you are not analyzing your log files, you are only seeing half the picture.
Opt-in e-mail campaignsOpt-in e-mail does not mean folks have asked to hear from you, it only means they have allowed you to send them something. If you want them to buy, you still have to make a compelling enough of a case to get them to take action and contact you. We look at e-mail campaigns from the perspective of the recipient. Ad copy developmentOnline ad copy development brings tight copy to a whole new level. Today, Google AdWords have a two-line, 35 -character-per-line limit. Yahoo ads are now just as tight; about 20 words. Superlatives are not allowed. Ads need approval before running. Knowing their rules and restrictions assures time sensitive ads run on time.
